The Dating franchise with a difference

Dinner Dates was formed by Hillie Marshall in 1989 to arrange dinner parties so that single professional people could meet in elegant social surroundings for friendship and maybe even romance. With over 7,000 members since it began, Dinner Dates is very successful, working on the principle that the dinner party is one of the most natural effective ways of introducing people, avoiding the hazards and embarrassments of meeting strangers alone in a public place. It was the first organisation of its kind and now holds over 300 dinner parties a year at such prestigious venues as Claridges, The Ritz, The Kensington Roof Gardens, The Elephant on the River and the Dorchester Club.

The Franchise Opportunity

Several factors combined to produce a unique opportunity to own a run a profitable Dinner Datesfranchise.

Firstly, the continued growth and success of the parent company has generated considerable press and television interest and coverage of the Dinner Dates concept. The list of credits that we have enjoyed includes BBC2 Food & Drink, Six O'clock live, Thames Report, This Morning, Good Morning, Kilroy, Sunday Express, New Woman, Cosmopolitan, The Times, The Guardian and The Independent. This has created a high level of awareness and a strong brand image nation-wide amongst potential Dinner Dates members, which has resulted in a flow of inquiries for membership from Lands End to John O'Groats, that unfortunately could not be satisfactorily supported by the London Office.

We have therefore completed a feasibility study and launched the Dinner Dates franchise on the UK market.

Franchisees will be able to use the Dinner Dates name, operating systems, and advertising material to set up a business in an exclusive territory that is designed to be large enough to allow you to achieve target figures in the Franchise Proposition Business Plan.

Why Dinner Dates ?

There are several reasons to set up with Dinner Dates that need careful consideration against other franchising possibilities.

  • The business can be run form home with low overheads.

  • Low initial investment, with funding possible.

  • Dinner Dates is being established in accordance with the British franchise Association "Code of Ethics" and will join the BFA in due course.

  • As the originator of the Dinner Dates concept we have developed, tested and refined the operating systems over a long period.

  • There is a proven, profitable and expanding market for our business formula.

  • Initial and on-going support will be given in every aspect of your business development, so you don't need advanced business skills.

  • You should be able to pay yourself a salary of c.£10,000 in year 1 as well as showing profits of almost £5,000 if you achieve our standard business plan. This equates to total earnings of about £290 per week, gross.

  • This is a fun, sociable business, that could be your "Date with Success"

Projected Sales and Profit

  Year 1 Year 2 Year 3
Gross Sales 69,400 93,700 164,000
Net Profit to Working Owner 19,920 27,800 42,700

Total Franchisee Investment from £9,250 including working capital.

Your Next Step

If you would like to receive an information pack about the opportunities available with Dinner Dates contact Graham Smith on

franbus@lds.co.uk
or by telephone on
01202 690942

Dinner Dates Ltd., 8 Millers Court, Chiswick Mall, London, W4 2PF
Web Site: http://
www.dinnerdates.com/


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The Franchise Business, 51 Cowslip Rd, Creekmoor, Poole, Dorset, BH18 9QZ
Tel: (+44) 01202 690942 | Fax:(+44) 01202 605595


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