Market Leader

DONUT MAGIC^™ is the only franchising network to focus exclusively on donuts, ice cream and beverages. It's a formula which has seen DONUT MAGIC^™ come to be acknowledged as a leader in it's marketing segment, and it's a franchise system which has seen over 150 single-site franchises established in major shopping centres around the world.

There is no doubt that DONUT MAGIC^™ stores are in the 'treat' and 'reward' business, so while they might appear to be more appealing to youngsters (and they certainly are), the products attract all age groups. It might be a teenage couple who wish to relax and treat themselves while window shopping; or a mother and young child who have been doing the family shopping.

What Else?

Donuts of course, are what the store is all about - cake and yeast varieties, freshly made on site and prepared with icing, jam and specialty fillings. There are, however, other associated 'treat' and 'reward' products you will offer as a DONUT MAGIC^™ Franchisee.

Most importantly, perhaps, is the ever popular fresh ground espresso coffee. Hot chocolate and tea, 'shakes and a range of soft drinks and fresh orange juice complete the beverage range. Other products include hot dogs and soft-serve ice-cream.

Franchisee Support

A cornerstone of the DONUT MAGIC^™ Franchising concept is its comprehensive support network which can provide you with the operational and management tools to achieve and maintain maximum productivity and profits.

Initial Training

DONUT MAGIC^™ considers training to be of paramount importance. As a new DONUT MAGIC^™ Franchisee you will receive comprehensive and ongoing training, which is fundamental to the success of your business.

The initial course is a competency-based programme conducted at an Approved Training Store. You will also be supported through your store opening and into the first week. We will help you settle into your store and ensure that the skills acquired in training are successfully put into practice.

Quality Products

DONUT MAGIC^™ recommends only premium products from nominated national suppliers and introductions will be arranged for you.

Corporate Library

As you make your way as a new Franchisee, you will learn that every facet of your business is outlined and explained in our range of DONUT MAGIC^™ manuals - everything from training, operations, technical matters, customer service, marketing and accounting is addressed in this invaluable corporate library.

Marketing

As you 'grow' your DONUT MAGIC^™ franchise, you will discover the additional profit opportunities which await in the annual Calendar of Promotions organised from the National Office.

These programmes will brighten your store on a regular basis, with point of sale support. You will also have the opportunity to hone your own marketing skills through a unique Franchisee support system known as Local Area Marketing Programme or "L.A.M.P.".

A step-by-step promotional manual comes with a comprehensive promotional 'library' which contains high-quality graphics, point-of-sale material and other promotional tools which can easily be adapted to your needs

Franchise package

The Next Step

For more information about the DONUT MAGIC™ opportunities available in the UK & internationally contact Wendy Ayres on

+44 0208 758 1234
Wendy@rfg-uk.com

RFG (UK) Ltd., RFG House, Brent Way, Brentford, Middx TW8 8ES
Tel: (+44) 0208 758 1234 | Fax: (+44) 0208 568 6868
e-mail: Wendy@rfg-uk.com

Or if you would like us to arrange for a brochure to be sent to you email us with your name & address

or return to site

The Franchise Business, 
6, Wight View, Bembridge Drive, Hayling Island, Hampshire PO11 9LU
Tel: (+44) 023 9246 2111 | Fax:(+44) 023 9246 3555