The
Company
Drinkmaster was founded in 1962 to capitalise on a novel
packaging technique imported from the United States. The
basic concept of the 'Drinkpac' has remained, almost
unchanged, to the present day. We manufacture and
distribute 37 varieties of hot and cold drinks with
associated sundries to over 6,000 customers throughout
the United Kingdom, with many thousands more overseas in
12 different countries. A million Drinkpacs a week are
distributed either directly from our head office in
Liskeard or via our network of distributors and
franchisees. In addition, we supply dispensing equipment
which is modern, unashamedly simple, and very economical
to run.
 Drinkmaster has achieved
BS5750/IS09002 accreditation as well as receiving the
prestigious gold award for hygienic merit from the Royal
Institute of Public Health and Hygiene. The company are
also full and active members of the Automatic Vending
Association of Britain, Associate member of the British
Franchise Association and accredited Investors In People.
The Drinkmaster Franchise Opportunity was launched in the
second half of 1995, and one of the pilot operations is
now our longest running franchisee.
The Market
The office hot beverage market is huge - estimated at
£400 million for beverage ingredients with five billion
drinks consumed every year. One of the most dynamic and
exciting growth sectors within this market is the one for
the smaller system such  as Drinkmaster can offer. We have a wealth
of product benefits that differentiate us from the
competition and endear us to our customers.
Our target market is the office/commercial sector
employing between 5 and 30 people on site. This is the
largest group of employers in the country with over one
million businesses; yet it is the least penetrated sector
by other beverage systems.
Typically you will find a kettle or filter coffee
machine, and Drinkmaster equipment offers many advantages
over these systems.
The
Products
Drinkmaster provide 37 premium quality beverages which
are sourced from around the world, including a range of
blends of Coffee, Tea, Chocolate, Soup and soft drinks
 The key to the consistent
quality of the Drinkpac system lies in its uniquely
sealed capsules, which not only give the Drinkpac it's
two year shelf life, but preserves the flavour and aroma.
Each capsule contains only the finest quality
ingredients, skilfully
blended to the traditional Drinkmaster recipes.
We have a range of complimentary sundry products
including plastic cups, stirrers, sugar sachets and
biscuits. In addition there is a range of dispensing
equipment that will suit a variety of locations from the
shop floor staff area to the boardroom
The
Franchise Opportunity
Our franchisees build their businesses by
acquiring sites for our products, and their day to day
work involves  sales,
marketing, distribution, customer care and
administration.
In order to get up and running from day one our
franchisees take over an existing client base which gives
them instant turnover.
Our franchise territories have a
potential of at least 10,000 businesses, and we pass over
between 20 and 60 customers to our franchisees depending
upon the territory. The profit margin that these
customers generate, will be shared between the company
and the franchises, to enable the franchises to recover
the vast majority of the franchise fee in year one.
The
Drinkmaster Advantage
There are a number of clear advantages to running a
Drinkmaster franchise compared with other similar
opportunities.
The
Investment
The initial investment required is up to £10,300 + VAT
which includes everything you will need to get started
including IBM compatible computer and printer, display
material training and opening stock. We recommend that
franchisees have £3,500 working capital available
although this figure will vary dependent on individual
circumstances
The
Next Step
If you feel that you have an appetite for work, the will
to succeed and a persuasive personality please telephone
the Franchise Administration Manager for details of
available territories and an application form.
Tel:
0800 373515
or
take a look at our web site http://www.drinkmaster.com/drinkmaster
Drinkmaster Ltd, Plymouth Road, Liskeard, Cornwall PL14
3PG
Tel: 01579 342082 Fax: 01579 342591
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