DP Furniture Express was founded by John Marshall and the first store opened in 1986. John had begun by restoring old furniture and a niche for restored antique pine furniture was recognised. As sales mushroomed , buying enough old pieces to satisfy demand became a problem and new pine furniture was introduced.

Growth has increased steadily, year on year and the company's total turnover in 2002 was in excess of £39 Million and the figure for 2003 looks set to be in excess of that. DP Furniture Express has become a major force in the business world. It has developed from an organisation with only one employee, to a highly respected national employer of over 350 staff.

From this hands on experience has spawned the DP Furniture Express franchise system , based on common sense, value for money and quality service ethics. This system encourages a franchisee to own and run their businesses in vibrant, constantly developing environment, with excellent support from Head Office.

In 1991, a pilot franchise was set up in Leeds - the first of many successful ventures, confirming for DP Furniture Express that the franchise road is the logical one to follow.

DP Furniture Express franchised stores have exceeded original expectations - because of the commitment of the franchisees and the support of the DP Furniture Express team. Franchising is now an extremely important part of the business and the most profitable route for both Franchisor and franchisee.

It was said ten years ago that pine would be a fad or passing fashion. Well, here we are with an ever increasing market share in a growing market.

The taste may not be so much for pine, but for real wooden furniture. Our raw material is one of the few timbers ecologically managed and our young industry continues to re-design its appearance. The pine sector of cabinet furniture is the fastest moving of all.

We have established a national reputation for providing quality products at value for money prices. DP Furniture Express, with its material network of stores is increasingly the place to buy pine furniture.

We are keen to continue to build on our current strong position and currently have over 58 shops of which 32 are franchised. Over the coming years we wish to increase the number of stores to over 100 with the majority of that growth coming from franchising.

Our Franchise package includes everything that you will need to ensure your success. We are with you every step of the way. The package includes:

	Site selection - We have developed a number of standard site profiles which are used to assess the viability and potential profitability of a site. Once a site has been chosen we will help you with the negotiation of the lease.
	Product Selection - All franchisees benefit from DP Furniture Express experience and specialist knowledge of the market place. Product ranges are selected for each new shop, depending upon local market demands and best sellers thereby ensuring that the franchise is stocked with proven sellers.
	Training Programme - New franchisees undergo a comprehensive training programme developed by DP Furniture Express, covering product knowledge, retailing, administrative and accounts systems, dealing with suppliers, problem solving and financial control.
	Marketing Support - We have identified the most suitable promotional tools for the business and we work closely with professional advertising and public relations agencies to create maximum awareness of your new store
	Ongoing support - We are available to help at any stage and franchisees benefit from regular visits and franchise meetings, preferential trading terms and ongoing incentive schemes.

The initial costs of starting a DP Furniture Express Franchise varies according to each site. Specific costings will be prepared when an individual site is located. However as a guide, the start-up costs associated with a DP Furniture Express Franchise would be approximately £125,000

Finance packages are available from the banks who are normally able to lend 50% of the start up costs for viable business propositions.

These figures represent purely a guide as to performance. There is no guarantee that every franchisee will achieve the same results nor is it intended that the figures should be relied on as a guarantee. Individual projections will be prepared for franchisees dependent on the chosen site as part of the business planning process.

If you feel that you have the drive and enthusiasm to become a DP Furniture Express franchisee contact us on:

Telephone: 0191 516 2600

Or have a look at our web site:

http://www.dp-furniture-express.com

DP Furniture Express, Colima Avenue, Sunderland Enterprise Park,
Sunderland, SR5 3XF

Tel: 0191 516 2600 Fax: 0191 516 9528

E-mail: lex.spence@dp-fx.com

Or if you would like us to arrange for a brochure to be sent to you e-mail us with your
Name, Address & Telephone Number


Please Remember when ordering a brochure to include your Name Address and Telephone Number

or return to site

The Franchise Business, 6 Wight View, Bembridge Drive, Hayling Island, Hants. PO11 9LU
Tel: (+44) 02392 462111 | Fax:(+44) 02392 463555