So, we have developed Hudson's along the way, always intent on great food, sourcing exclusive items and bringing a sense of fun and personality to serving our customers. We have won awards from Egon Ronay as The United Kingdom Tea House Of The Year in 1993 and listed every year from 1993 to 1997 (the year the guide ceased publication). Hudson's has made numerous television & radio appearances and been featured in The Daily Telegraph, The Mail On Sunday and The Observer. We are one of only two British coffee houses in the 1997 Australian publication"In Search Of Great Coffee" listing the world's most famous coffee houses and are privileged to count a huge number of our customers as friends. Hudson's have recently expanded by opening a further Coffee House in The Birmingham & Midland Institute, a revered, classical library and conference centre in the office quarter of Birmingham. Since January 2001, Hudson's has been run by management giving Tim Penrose more time to concentrate on the expansion and detail of the business and indeed preparing the company to expand via franchising. In June 2003, Hudson's relocated its business from The City Plaza to a prestigious new site in Colmore Row. It is from this background that the Hudson's franchise package has been prepared to ensure that each new Hudson's maximises the opportunity for profit in such an competitive market.
The franchise can be divided into 4 separate revenue steams, each to a certain extent dependent on the others : * Coffee House income through the
sales of food and drink Each division of the business feeds off the others. For example, a business customer from a local office might come to Hudson's initially for a sandwich and a coffee and then find he purchases some fresh cheese or a gift of chocolate on his way out one day. As his confidence in the brand increases, he might be persuaded to choose Hudson's as his office supplier for sandwich lunches and then might arrange for them to speak at his local business club about cheese one evening. Through this there is a continuity of the brand in the community and a crossover of business from one section to the next. This maximises revenue (whilst restricting overheads) and ensures a profitable business as quickly as possible.
The initial investment required
is as follows : It is likely that prospective franchisees will be able to seek funding from The Royal Bank Of Scotland who work very closely with Hudson's in providing franchise start up finance (subject to status). The Systems Hudson's do not currently involve
any working beyond 6pm in the evening. It is very much a 9am to 6pm
working franchise. Hudson's do not currently trade on Sundays, although
this would be allowed inside the franchise agreement should the franchisee
wish to extend the trading hours an additional day.
One of the most essential aspects of getting a Hudson's Franchise off the ground is the training provided both pre-opening and post-opening. It is vital that support at this stage is at its height since this is the time when things are more likely to go wrong. Initial Training Secondary Training Tertiary Training And
Then Finally Upon opening It is also imperative that the Franchisee
makes continual use of training updates for the staff in the business.
These will be posted at internet addresses to be viewed by the franchisee.
Hudson's have now committed themselves to expanding the company via franchising. Initially this will take place in The United Kingdom and then further afield. There has already been tremendous interest both in the United Kingdom and overseas. Discussions are taking place regarding 3 overseas potential franchisees and a number of negotiations are underway regarding expansion in the UK market. There are opportunities currently available at locations throughout the UK. It is our intention to grow the business slowly and with great direction and we will be awarding international franchises in the year 2005-2006 You should have good management ability, access to cash for the investment, determination, massive amounts of drive and not necessarily a food background (in fact we prefer it if you don't). The opportunity therefore arises for people to work in a high quality, proven food business with consistent profitability and standards and be part of an award winning company with superb future prospects. Intial franchisees will be getting in early to a unique and special project and the opportunity to be part of a youthful, vibrant and exciting company.
If you feel that you have the skills and enthusiasm to become a Hudson's franchisee we would be delighted to hear from you. Contact Iain Martin on Telephone 08701 044 233 Fax 08701 044 234 or have a look at our Web Site: http://www.hudsonsfood.com/ Or if you would like
us to arrange for a brochure to be sent to you The Franchise Business |