Nielsen is the automotive and transport brand of the Yule Catto Consumer Products Division. Yule Catto Consumer Products Division has more than 20,000 customersthe U.K. and Nielsen are the automotive and transport in specialists.

Nielsen's franchisees market via a mobile showroom which takes products directly to their customers door. In a competitive car sales market the preparation of vehicles is a vital ingredient in the feel good factor that is so important and can have a major impact on sales within the market.

Thorough product training enables a Nielsen Direct franchisee to become a recognised specialist able to provide authoritative advice on product choice and use.

Operating from local bases, our franchisees deliver products direct to the user's premises: the right product at the right time, in the right volume and at the right price. That's the customer service goal, but one which the customers like. Nielsen Direct meets the need. The customised delivery vehicle is "shop fitted" for easy, effective product display, self selection and delivery.

An ever increasing market

With over 200 million vehicles now on the roads, the analysts estimate the total automotive chemical market at more than £200 million.

Nielsen Direct is poised ready to capitalise on this huge potential market. New cars sold to the private and business sectors all require de-waxing and polishing. In the used car market cosmetic considerations are crucial. Retailers rely on a wide range of specific products to help them achieve the new car look. Nielsen commitment to Research and Development is well known. It's an investment that's kept out product range at the spearhead of vehicle cleaning technology.

In our market the demand for vehicle cleaning products is huge and growing all the time. Nielsen operate a quality management system which complies with the requirements of BS EN ISO 9002: 1994.

If a Nielsen product was right for your customer's application the first time, he will re-order with confidence.

The lucrative truck and coach market is also well catered for by the mobile showroom methods of supply. Traffic film filters are used all day and everyday for body and chassis cleaning. The showroom can supply these products in sealed containers or via a meter delivery system with highly competitive product and prices.

A flying start

Right at the start of your career, Nielsen Direct provides an intensive induction course designed to ensure your new enterprise gets off to a flying start. The course covers a broad spectrum of essential business skills including:

Nielsen's own marketing division maintains a high level of product awareness to reach industry decision makers through a mix of advertising, editorial and direct marketing strategies. At regular intervals top quality professionally produced sales literature, product information leaflets, point of sale material and promotional gifts will be made available - keeping your individual sales activity fresh and forceful.

Nielsen has been trading in the industry for 27 years and have built a large customer base. Our existing customers in your area will form the initial core of your franchised business. Our own sales ledger will be open for inspection.

Support

At Nielsen we are dedicated to supporting our franchisees in every way possible. Our trading relationship is interdependent. You may rely upon prompt commercial advice from a number of sources according to your problem - Marketing, Financial, Sales Training, Legal, Technical, Business Management. Help will always be available.

Investments

Typical franchisee investment is £30,000

For more information Tel: (01283) 222277

or E-Mail us at franchise@nielsen.co.uk

NIELSEN CHEMICALS LTD., STANHOPE RD SWADLINCOTE DERBYSHIRE DE11 9BE
TEL: 01283 221044 FAX: 01283 225731

Or if you would like us to arrange for a brochure to be sent to you email us with your name & address

or return to site

The Franchise Business, 
18 Chilsdown Way, Purbrook, Waterlooville, Hants. PO7 5DT
Tel: (+44) 023 9225 8111 | Fax:(+44) 023 9225 8777